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BEGIN:VEVENT
DTSTART:20260127T133000Z
DTEND:20260127T153000Z
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SUMMARY:AI & Navigating the Next Era of Search & Discovery
DESCRIPTION:AI & Navigating the Next Era of Search & Discovery is a 2-hour\, no-fluff workshop for small business owners who want to understand how customers actually find them now through Google\, AI overviews\, chatbots\, and beyond. We'll break down how search behavior is changing\, why traditional SEO alone isn't enough anymore\, and what that means for your visibility.\n\nYou'll learn the 4 pillars of AI success for small businesses:\n\n  GEO/AEO   showing up in AI-driven answers and social listening\n\n  Conversational chatbots   turning your website into a 24/7 problem-solver\n\n  Personalization with AI   giving customers "made-for-me" experiences at scale\n\n  Privacy   using AI responsibly without wrecking trust\n\nFor the second half of this workshop we will conduct a "Search & Discovery Reality Check" Audit. This will be a live audit where each business can look itself up the way real customers do on Google\, maps\, and "near me" searches\, ChatGPT\, etc. to see what actually shows up (and what doesn't). Attendees leave with a short\, prioritized list of fixes to improve how their business appears across search and AI-powered discovery.
X-ALT-DESC;FMTTYPE=text/html:AI &amp\; Navigating the Next Era of Search &amp\; Discovery is a 2-hour\, no-fluff workshop for small business owners who want to understand how customers actually find them now through Google\, AI overviews\, chatbots\, and beyond. We&rsquo\;ll break down how search behavior is changing\, why traditional SEO alone isn&rsquo\;t enough anymore\, and what that means for your visibility.<br />\nYou&rsquo\;ll learn the 4 pillars of AI success for small businesses:<br />\n&bull\; GEO/AEO &ndash\; showing up in AI-driven answers and social listening<br />\n&bull\; Conversational chatbots &ndash\; turning your website into a 24/7 problem-solver<br />\n&bull\; Personalization with AI &ndash\; giving customers &ldquo\;made-for-me&rdquo\; experiences at scale<br />\n&bull\; Privacy &ndash\; using AI responsibly without wrecking trust<br />\nFor the second half of this workshop we will conduct a &ldquo\;Search &amp\; Discovery Reality Check&rdquo\; Audit. This will be&nbsp\;a live audit where each business can look itself up the way real customers do on Google\, maps\, and &ldquo\;near me&rdquo\; searches\, ChatGPT\, etc. to see what actually shows up (and what doesn&rsquo\;t). Attendees leave with a short\, prioritized list of fixes to improve how their business appears across search and AI-powered discovery.
LOCATION:Enterprise Center at Salem State University
UID:e.2981.45755
SEQUENCE:3
DTSTAMP:20260503T055610Z
URL:https://business.capeannvacations.com/events/details/ai-navigating-the-next-era-of-search-discovery-45755
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