Description

We have four marketing experts presenting four different Digital Marketing based seminars on the following topics:  Sign up for all four and recieve a 10% discount! 

To sign up for an individual seminar, go to that seminars registration page.

1.  May 12:  10 WAYS to BEEF Up YOUR WEBSITE, presented by Mike Sperling, of Sperling Interactive

Your website should be unique to your business.  This seminar will focus on content management and improving the look and usability of your website.  You will learn how to present your website content in an organized and user-friendly way.  From creating dynamic content to thinking about mobile display and user engagement, this seminar will cover the basics.

• How to organize your content
• Be Unique and Personalized
• User-Friendly Navigation
• Think about Mobile, Phablets and Tablets
• Get Found Online
• Creating Dynamic Content

2.  May 23:  HOW TO USE SOCIAL MEDIA EFFECTIVELY, presented by Kory Curcuru of the Bridge Cape Ann

Today, most people get information through social media outlets. Businesses & non-profits use sites like Facebook & Twitter because it’s free & instant. But it can be very time consuming & impossible to quantify results. In this session I’ll explain different types of social media & what makes content engaging. I’ll also help you create effective posts, & reveal other tips & tricks that will build a dedicated following & save time.

Attendees of this presentation will learn:

•              What is content and content marketing?
•              How to gain (and entertain) the right kind of followers
•              Facebook 101: How to post, share, schedule, and tag
•              How to get found more easily and connect with local people
•              The Bridge Cape Ann: Who we are, what we do, and how we can work for you

3.  June 9:  ELEVATE YOUR BRAND, presented by Vignette Lammott, from PoP Gallery

Brands succeed because they establish an emotional bond with the customer. The quality and life-span of that bond depends on the quality of the experience — an experience that must be delivered over and over again with excellence.

Your brand needs to incorporate all of the things that make your business memorable, recognizable and enjoyable for the consumer. After all, happy customers are the best kind of advertising!

And remember, just because you are a small business, it doesn’t mean you have to market yourself as one! Show your customers why your brand is just as good if not better than the name brands. Be a big fish!

Here’s what I’ll be serving up:

•              Is your logo logical?
•              "Instabranding" using social media platforms
•              Elevating your language + your look =  customer loyalty
•              Customer education through creative branding

•             Q & A with a Marketing Maven

4.  June 23:  HARNESS THE POWER OF YOUR EMAIL MARKETING, presented b Jeannine O'Neil from Constant Contact

Featuring Email & Social Engagement

Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations.  This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.  Attendees of this presentation will learn:

• The different types of newsletters
• What to write about in your newsletter or announcement and how to consider using images
• Subject line best practices, and when to send your newsletter
• The importance of understanding how connected email and social media are…they have to be done together.
• What types of additional tools might be useful

 Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.