Panorama Film Festival at the Peabody Essex Museum
The Panorama Film Festival returns to Salem for its second year, spotlighting 19 short films by international queer and trans filmmakers under 30. Join us at the Peabody Essex Museum on Friday December 29th from 7 to 10 pm for an opening party hosted by drag artists Julie J. and Miz Diamond Wigfall. The special screening event promises surprises, photo-ops, and captivating performances, including drag acts and a special showcase by the queer youth organization NAGLY in collaboration with Love your
Adobe Acrobat: Revolutionizing the Way Small and Local Companies Do Business
Adobe Acrobat is a versatile software suite that offers a wide range of benefits for small and local businesses. From document management to collaboration and security features, Acrobat is an indispensable tool for organizations of all sizes for many reasons: Efficient Document Management: Acrobat provides robust document management capabilities, allowing businesses to create, edit, organize, and archive documents seamlessly. With features like merging, splitting, and indexing PDFs, businesses can
Climbing the Ladder: Winning Tactics for Sustainable Business Growth
Starting a small business is no easy task, but with the right strategies in place, you can pave the way for success. In today's competitive marketplace, it's essential to stay ahead of the curve and continually adapt to new trends and technologies. Here, we explore eight proven strategies that can help small businesses thrive.Build a Powerful Online Presence In this digital age, having a strong online presence is crucial for any business. Your website serves as your virtual storefront, so it must be
Guidance for Letting Go of an Employee or Contractor
When you dreamed of starting a business, you imagined building a productive growing organization that gelled together like a family. You may not have considered the day you must let one of your team members go. Intoo reports that many Americans have been let go from a job at least once. Laying off an employee or contractor is a responsibility all good leaders must make to help a business thrive. Identify the Problem and Search for Alternatives A person who continually misses performance metrics or
Time for a Change: Tips to Strengthen and Rejuvenate Your Business
When you own a business, it's important to regularly assess your company for financial and operational weaknesses. Why? Because if left unchecked, these weaknesses can jeopardize the future of your business. The good news is that there are steps you can take to identify and resolve these weaknesses before they cause irreparable damage. Look for Inefficiencies If your company's operations are inefficient, it's likely costing you time and money. One way to streamline operations is to
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How Small Business Owners Can Get (and Keep) the Attention of Busy Consumers in Cape Ann
As a small business owner in Cape Ann, you know that it takes more than a great product or service to be successful. You also need to find ways to get the attention of busy consumers and turn them into loyal customers. Luckily, there are a few key strategies you can use to make this happen. Keep reading to learn more.Come Up with a Marketing Strategy One of the most important things you can do to turn busy consumers into loyal customers is to include a marketing strategy in your business plan. This will
Tips for Navigating the Holiday Season as a Small Business Owner
As Hardware Retailing notes, the holidays are a time when many people like to shop locally and support small businesses. While this can be a busy and profitable time for small businesses, it can also be chaotic and stressful. With that in mind, the Greater Cape Ann Chamber of Commerce put together some tips to help you prepare your business for the holiday season so that you can make the most of it.Get to Decorating Decorating the storefront can be a great way to attract attention to your business and
How to Make Contracts Work for Your Greater Cape Ann-Area Business
Contracts are written documents that describe the terms of an arrangement between two or more parties. As an entrepreneur, you may encounter contracts when dealing with vendors, clients, or employees. When your business needs to ensure a transaction is carried out fairly, you can use a contract to protect your interests.Here’s a guide to making contracts work for your business: Understanding Their Role Contracts play an important role in business operations because they detail expectations
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Becoming an Entrepreneur in the Post-Pandemic World: A Brief Guide
The hullabaloo from the pandemic is finally dying down and the world is breathing a sigh of relief. The post-pandemic recovery is in full swing, reports Adweek, with consumers feeling more optimistic and willing to loosen their purse strings. This means now is a great time to launch a new business: You could potentially make it big riding on the post-pandemic feel-good recovery wave. Here is what budding entrepreneurs should know about starting a business in these conditions. Get a handle on
Developing and Growing Your Brand
Building your brand is a crucial step for any business owner seeking to grow their business. Maintaining a strong brand is one of the most important methods to guarantee recognition, a loyal customer base, and establish trust among consumers. One great way to ensure your brand gets more visibility is by joining your local chamber of commerce, which will likely include a business directory. Aside from that option, there are many practices you should follow to ensure your brand is always growing and
